Me, Switzerland, and the snow
About me
After starting my career as a graphic designer, I found myself becoming frustrated with the limitations of the work. Good design is much more than making something pretty; it has the potential to improve lives and make a positive impact on the world around us. My passion lies in understanding what users truly need and applying a designer’s mentality to create solutions that meet those needs. This is what motivated me to push beyond graphic design to research and strategy.
Today, you can find me working with a diverse group of designers, developers, data scientists, and business folks designing software solutions to help address complex technology challenges.
My other interests include rock climbing, yoga, skiing, cooking, and collecting classic vinyls. I enjoy traveling the world in search of my next best meal. So far, my favorite trip was a 2-week food and adventure excursion across Japan with my family.
A few of personal goals for this year are to improve my wheel pottery skills, speak more German, and spend more time climbing than falling.
My Process
Core Competencies
User Research: Conducting qualitative and quantitative research studies including interviews, unmoderated and moderated usability testing, surveys, card sorting, diary, heuristics, concept evaluation, ethnography, heuristic evaluation, literature review, co-design, and focus groups.
User Journey Mapping: Creating user journey maps to visualize user interactions with products and identify pain points.
UX Strategy & Roadmapping: Defining and implementing UX strategies aligned with business goals and user needs
Prototyping & Wireframing: Creating low-high fidelity prototypes and wireframes to visualize and communicate design ideas.
Product Management Owning product backlogs, prioritizing tasks, and collaborating with cross-functional teams to deliver successful products.
Project Management: Effectively managing project timelines, resources, and budgets, ensuring seamless project execution and achievement of project goals.
My Tools
Jira, Asana, Figma, Sketch, Miro, Adobe CC, Qualtrics UserZoom, Optimal Workshop, UserTesting, DScout
Additional Skills
Team leadership and mentoring, Data analysis and visualization, Business understanding, Stakeholder alignment, Workshops, Agile methods, Presentations, UX and visual design principles.
What others have to say about me...
“Landen’s artistic skill set along with her passion for understanding consumer needs and wants translates into simultaneously insightful and beautiful work product.”
“One of Landen’s greatest strengths is her ability to get people to work well together.”
“Landen’s ability to translate the consumer narrative into clear and compelling visualizations allows everyone to get on the same page, quickly. She distills insights down to their core with a clean, graphic approach.”