Graphic Design Projects
White Paper Design
The Plus Identity
LatinWorks, an award-winning multicultural advertising agency, and Ethnifacts, a multicultural consumer insight company, joined forces to field a new investigation of Latino culture in the U.S. and shed light on what the future may hold for marketers.
The goal was to search for an alternative paradigm to replace the notion in which Latinos move uni-directionally away from a culture niche and into a melting pot.
An online survey was conducted among 1,000 online respondents representative of the U.S. Latino adult population. This white paper divulges the insights uncovering the contemporary culture, shifting dynamics, and motivational magnets of the new consumer landscape.
Presentation Design
Business Development for Lori Chee
Lori came to me with a desire to demonstrate her data-centric approach to growing business for her customers including examples of past client successes. She wanted the deliverable in a format that could be visual, informational, and easily shareable. We decided on a PDF presentation format that she could upload to her personal website, attach to her social media pages, and email to clients as a follow-up to introductory conversations.
Pitch Deck for Common Sense Media
Common Sense Media is a small business trying to build awareness in their market. Utilizing design-thinking as a methodology for solving for this visibility problem, I produced a pitch deck that outlined our approach, insights, proposed solution, and prototype of that solution.
Infographic Design
Cloud Computing Solution for Lenovo
The Lenovo Cloud Computing Solutions Sales Team had discovered that the greatest challenge to generating new business was being able to communicate the value of a cloud-based solution over their current virtual desktop infrastructure (VDI) to potential clients.
The solution I worked with them to develop was a VDI vs Cloud cheat sheet that the sales team could use during calls, as a visual aid in their presentations, or as a follow-up piece of literature in new business outreach.
Company Vision for Dialog
Dialog is a small consultancy that was looking to create a dynamic view of their company's vision that could be added to their website. The goal was to simplify a complex process for their strategy and execution work through a clean, simple visual representation.
Layout Design
Print for Fun
This was a project I did for the fun of it. I wanted to create a cover, table of contents page, and feature set that paid tribute to two of my design inspirations: Kandinsky and David Carson.
Business Card Design
The Red Boat House
Ben Foster is a photographer and visual story teller that came to me for help designing a business card for his new venture. The design of the card features his original photography.
